Privacy policy

The Birthday Times

Privacy Policy

Last updated: 03 September 2026

The Birthday Times (“The Birthday Times”, “we”, “us”, “our”) operates this website and related services (the “Services”) to generate a personalised newspaper based on information you provide (for example, your name, date of birth, and an uploaded photo).

This Privacy Policy explains how we collect, use, and protect your personal information when you visit, use, or make a purchase through the Services, or otherwise communicate with us.

By accessing or using the Services, you acknowledge you have read and understood this Privacy Policy.

Our Non Sharing Assurance (Name, Date of Birth, Photo)

We understand that your name, date of birth, and uploaded photo are sensitive. We provide the following assurance:

We do not share, sell, rent, trade, or disclose your uploaded photo, your date of birth, or your name to anybody (including third parties, advertisers, marketing partners, or other users).
We use these items only to generate and deliver your personalised newspaper.

1. Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies you or can reasonably be linked to you. It does not include information that has been de-identified so it cannot reasonably be linked to you.

Depending on how you interact with the Services, we may collect or process the following categories of personal information:

Personalisation inputs (sensitive): your name, date of birth, and uploaded photo (used only to generate your personalised newspaper).

Contact details: name (if provided for billing/contact), email address, phone number, billing address, shipping address (if applicable).
Financial information: payment card or payment account information and transaction details (processed via secure payment processors; we do not store full card details).
Account information: username, password, preferences and settings (if you create an account).
Transaction information: purchases, refunds/returns/cancellations (if applicable).
Communications: information you provide when you contact customer support or otherwise communicate with us.
Device and usage information: IP address, browser type, device identifiers, and how you use or navigate the Services (often collected via cookies and similar technologies).

2. Sources of Personal Information

We may collect personal information from:

Directly from you when you input your details, upload a photo, place an order, or contact us.
Automatically when you use the Services (e.g., via cookies and similar technologies).
Service providers that help us operate the Services (e.g., payment processing, hosting, analytics, customer support), where relevant.
Partners or other third parties where permitted and applicable (for example, platform providers).

3. How We Use Your Personal Information

We use personal information to:

Provide, tailor, and improve the Services
• generate and deliver your personalised newspaper;
• process orders, payments, confirmations, refunds, and customer requests;
• remember preferences and improve functionality.
Communicate with you
• send order-related messages and respond to support enquiries.
Marketing and advertising (general)
send promotional communications where permitted by law and your preferences.

• Important: we do not use your uploaded photo, date of birth, or name (as personalisation inputs) for marketing or advertising.

Security and fraud prevention
• protect accounts, payments, and the integrity of the Services.
Legal reasons
• comply with law, respond to valid legal requests, and enforce our terms and policies.

4. How We Disclose Personal Information

We may disclose personal information in limited circumstances for legitimate purposes, as described below:

Service providers (e.g., IT management, payment processing, data analytics, customer support, cloud hosting, order fulfilment and delivery if applicable), strictly to help us provide the Services.
Business and marketing partners to provide marketing services and advertising, where permitted.
With your direction/consent where you ask us to share information.
Corporate group / affiliates (if applicable).
Business transactions (e.g., merger, acquisition, restructuring).
Legal compliance (e.g., subpoenas, court orders, lawful requests).

Nonsharing rule for sensitive personalisation inputs

Notwithstanding anything else in this policy:

We do not disclose your uploaded photo, date of birth, or name (as entered for personalisation) to anybody.

5. Relationship With Shopify (If Applicable)

If our store is hosted on Shopify, Shopify may collect and process certain information about your access to and use of the Services to help provide and improve the platform services. Information submitted through the Services may be transmitted to Shopify and other parties needed to operate the store and process transactions.

To learn more about Shopify’s privacy practices, you can review Shopify’s consumer privacy information at: https://privacy.shopify.com/

6. Cookies and Similar Technologies

We use cookies and similar technologies to operate and improve the Services, for analytics, and to support features like remembering preferences.

You can control cookies through your browser settings. If you disable cookies, some parts of the Services may not function properly.

We may also recognize certain opt-out preference signals (such as Global Privacy Control) where required by applicable law. Learn more: https://globalprivacycontrol.org/

7. Security and Retention of Your Information

Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your information. However, no security measure is perfect, and we cannot guarantee absolute security.

We recommend you avoid sending sensitive information through unsecured channels.

Retention

How long we retain personal information depends on factors such as whether we need it to:

provide the Services (including generating and delivering your personalised newspaper);
maintain your account (if any);
comply with legal obligations;
resolve disputes; and
enforce agreements and policies. 

We do not retain information longer than necessary for these purposes.

8. Children’s Data

The Services are not intended for children, and we do not knowingly collect personal information from children under the age of majority in your jurisdiction. If you believe a child has provided us personal information, contact us and we will take steps to delete it.

9. Third Party Websites and Links

The Services may contain links to third-party websites. We are not responsible for the privacy or security practices of third parties. Please review their policies before providing information.

10. Your Rights and Choices

Depending on where you live, you may have certain rights regarding your personal information, including:

Right to access/know
Right to delete
Right to correct
Right to portability
Right to opt out of certain processing (e.g., targeted advertising, “sale”/“sharing” where defined by law)
Managing communication preferences (unsubscribe from promotional emails)

We may need to verify your identity before processing certain requests. We will not discriminate against you for exercising your rights.

11. International Transfers

Your personal information may be transferred, stored, and processed outside the country where you live. Where required, we rely on recognized transfer mechanisms (such as standard contractual clauses or equivalent safeguards).

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time for operational, legal, or regulatory reasons. We will post the updated version on this page and revise the “Last updated” date.

13. Contact Us

If you have questions about this Privacy Policy or want to exercise your rights, contact us at:

Email: orders@thebirthdaytimes.com.au 
Address: 90/35 Balmoral Street, Waitara, NSW 2077, Australia